Some dreams start small—like a spark of inspiration—and grow into something truly special. That’s exactly how Ave & Marigold came to be. A passion for entrepreneurship runs deep in our family, and when our daughter Avery, at just 11 years old, came to me with the idea of starting a business together, I couldn’t have been more thrilled.
Ave & Marigold is more than just an online boutique; it’s a heartfelt collaboration between mother and daughter, built on creativity, love, and the joy of discovering beautiful things. Named after our daughters, Avery and our fiery redhead Annabelle, this shop is an extension of our family’s entrepreneurial spirit. I, Natalee, grew up surrounded by the excitement of running a business, and my husband and I have both pursued our own ventures. It’s no surprise that our girls have been little business owners themselves since the ages of 5 and 8!
From the moment we decided to launch Ave & Marigold, the journey has been nothing short of amazing. Sourcing beautiful, inspiring products to share with you has been such a fun and rewarding experience. Every item we choose is thoughtfully selected, with the hope that it brings joy and beauty to your life just as it has to ours.
But beyond the products, Ave & Marigold is about family, connection, and the dream of building something meaningful together. Each and every sale means the world to us—so much so that when an order comes through, we celebrate with a happy dance and a prayer of gratitude.
We cannot wait to grow, create, and share this adventure with you. Thank you from the bottom of our hearts for supporting our small business. We hope you find something in our boutique that inspires you just as much as this journey has inspired us.
With love and gratitude, Natalee, Avery, & Annabelle